PCG Digital Marketing (PCG) and several automotive industry thought leaders will converge at the PCG Pit Stop tour in Huntington Beach July 16th and 17th as part of the multi-city automotive marketing tour created by PCG.
The PCG Pit Stop tours are bringing award-winning digital marketing strategies from today’s most influential automotive marketing experts to major US and Canadian cities this summer. With stops in Chicago and Dallas already wrapped up, the team of marketing leaders have their sights set on the Hyatt Huntington Beach, the location for the next Pit Stop.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest opportunities for car dealers to grow their business online.
Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics,” will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them.
According to Paglia, “No dealer should try these techniques without knowing the risks and returns.”
Kathi Kruse will be addressing all conference attendees at the opening dinner reception on July 16th with a keynote address titled: “How to Generate Leads Through Social Media Integration.”
According to Kruse “Before they visit your store, internet savvy car shoppers spend up to 11 hours online researching you and your store. They bypass the Yellow Pages and cable ads to see what their Social network says about your reputation and inventory.”
JD Rucker, automotive social media pioneer, will be leading a popular workshop entitled, “Facebook Marketing vs. Facebook Advertising.” With Facebook and Google +1 dominating discussions on new media strategies, Rucker brings to the table a proven tactical plan that dealers can implement to dominate their local markets.
The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind. Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.