PCG Digital Marketing is pleased to announce that Jim Flint, Corporate Director of Interactive Sales & Marketing at John Eagle Dealerships, will show dealers the most efficient and profitable strategies for managing and allocating automotive marketing budgets at the PCG Pit Stop tour in St Louis on August 14th.
Flint’s hands-on workshop entitled “Allocation of Resources and Budget Strategies”, will evaluate where and how the most successful dealerships are allocating their marketing budgets to maximize every dollar. Flint will reveal surprising information about which advertising mediums are seeing less automotive marketing dollars and those that are now taking a bigger piece of the pie. Attendees of Flint’s workshop will also learn how the Internet is changing the way dealers spend their money and new strategies that are proving to be the most cost-effective.
Flint is quoted, “With the budget pressure that most companies face today, it’s more important than ever to be able to track results and ROI in order to deliver the greatest efficiency for even the smallest of investments.” Jim will speak to Prioritizing Digital Marketing Strategies and how to evaluate new opportunities at the Pit Stop tour.
The St Louis PCG Pit Stop will take place August 14th at The Chase Park Plaza. Dealers who fly in on the 13th are invited to attend a cocktail reception with host PCG Digital Marketing.
The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer. The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind. Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.
Along with Jim Flint, PCG and the Pit Stop team welcome leading expert speakers including Dennis Galbraith, Christine Rochelle, AJ Le Blanc, Keith Shetterly and Brian Pasch.