PCG Digital Marketing has partnered up with several car dealerships across the nation that want to take advantage of their dealership texting program. Text message marketing for car dealers is quickly becoming one of the most effective forms of communication.
A study conducted in over 17 markets by the Potratz Partners Agency concluded that 88% of adults ages 45 years and younger prefer text message communication over a phone call or email. With the PCG dealership texting program, dealers can customize and send short, personalized messages to highly segmented groups of customers in real time.
Dealerships are using text message marketing in a variety of unique ways including sending timely service and appointment reminders and blasting out exclusive coupons, discounts or savings.
The dealership texting program from PCG is 100% opt-in. Consumers send a text message to the dealer’s designated pin number. The system captures the cell phone number and sends it to the dealership, creating an instant lead generation and follow up tool.
With the mobile marketing package offered by PCG Digital Marketing, dealers will receive compelling point of sale materials, extensive training on how to leverage the texting platform and monthly reporting and insights.
More information about automotive mobile marketing can be found online.