Representatives from The Automotive Advertising Network (AAN) will be available for demonstrations at booth # 3657 at the 2012 NADA Convention. The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. The AAN is also a heavy ZMOT influencer.
The Zero Moment of Truth (ZMOT) is what Google refers to the point in time where consumers explore and examine products and providers online— leveraging search and social media channels — to identify what’s most interesting to them before they ever go to the store. The theory is a follow-up to Proctor & Gamble’s popular First Moment of Truth (FMOT), when a consumer looks at a shelf of products in the store and decides which brand to buy, and the Second Moment of Truth (SMOT), when that consumer actually uses the brand at home and decides if they like it or not.
With over 80% of consumers searching for cars online, a dealership’s digital ZMOT could determine whether or not a consumer ever walks into their dealership. Automotive industry experts agree; ZMOT can negatively or positively affect a dealership’s perception within seconds.
To be a top ZMOT influencer, dealerships must be successful in two critical online factors: obtaining consumer reviews and owning more assets that rank on Google Page 1.
The Automotive Advertising Network is a powerful tool for dealers that want to dominate ZMOT. AAN can influence ZMOT and a consumer’s purchasing decision by boosting a dealership’s visibility online with syndicated content and syndicated reviews. The AAN syndication tool allows dealers to publish search friendly content on multiple regional and local websites with the click of just one button. The AAN can also syndicate the same content to a dealer’s personal blog sites like those created on WordPress, Blogger, Typepad and Ning.
Earlier this week, Ananth Godavari, CEO of the AAN, announced plans to unveil a groundbreaking in-store review platform at the upcoming 2012 NADA Convention. This new technology will allow dealers to syndicate customer reviews that are written online to their websites and dealership blog sites.
The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.
2012 NADA attendees can see demonstration of the AAN and its new review syndication tool by visiting booth # 3657 at the convention. CEO Ananth Godavari will be at the booth to talk about the latest technology advancements in content and review syndication and how dealers can use this technology to become more profitable in 2012.
About the Automotive Advertising Network
The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.
Developed by industry experts Brian Pasch, Sean Wolfington, David Boice and Ananth Godavari, the AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.
Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers. Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.
The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.