Get Visual With Google Display Ads

By Shannon Mudrick

Are you using Google AdWords for text Ads? If you are, you’re heading in the right direction! Now, the next step is to ensure you are using Google Display Ads. With this important tool, your text ads will not only appear as search results on Google.com, but your Display ads will appear on Google’s partner websites called the “Display Network.”

Google’s Display Network will help your Ads to be shown on a variety of news sites, blogs and other niche websites all over the Internet, which will help your business reach even more customers.

The goal of Google’s Display Network is to deliver your message to all of your potential customers, no matter where they are online.

Just like Google AdWords, Google Display Ads allow you to set the price you want to pay when your ad is clicked. When there’s an available ad spot, Google will compare your price to the prices set by other advertisers and the winner gets the coveted spot.

Worried about creating a Display Ad? Don’t be! Google has made it extremely easy to use their “Display Ad Builder” tool within AdWords, which designs custom image ads for no extra charge!

The Google Ad Builder allows you to:

• Create free, professional-looking image ads in mere minutes.
• Choose from hundreds of templates and customize the colors, fonts, and layouts of every ad.
• Use images from our stock files, from your computer, or even straight off your website to make Ads unique.
• Update your ads easily or create new ones for each offer.

If you are ready to start creating a Display Ad, just follow these easy steps:

1. Log into your AdWords account
2. Go to the campaign where you’ll be running the new ad and click the ‘Ads’ tab.
3. Click ‘New Ad’ and then select Display Ad Builder.
4. Customize and save your ad.

You are now on your way to increasing qualified traffic to your website!

Shannon Mudrick
PPC Manager
Shannon.mudrick@pcgmailer.com
732-450-8200 ext 34 | Office