The Greater New York Automotive Dealers Association (GNYADA) will have Glenn Pasch, COO of PCG Digital Marketing, lead a seminar this month. Glenn will present on Google Analytics at the Center for Automotive Education & Training in Queens on October 16. Attendees are encouraged to bring a laptop so they can log into their personal analytics to review the data.
This important presentation will discuss Google Analytics-what it means and what I can do. It is key for dealership employees to understand how to properly use Google Analytics to read the data correctly. This will ensure dealerships are not missing opportunities to increase their revenue.
The seminar will be broken up into two sections; the first will go over the basics of Google Analytics to ensure every dealership has a strong foundation. The second section will highlight newer tracking metrics, such as multi-channel sales funnels, and how they can showcase who is helping dealerships’ business.
Those who attend this seminar will gain many great takeaways that they can implement at their dealerships the very next day. Attendees will learn how to log in to Analytics and will learn the dashboard and which metrics are important. They will be able to track the source of online leads and measure the effectiveness of the money they spend as well as compare data over different time frames to search for patterns and trends.
Plus, attendees will set up multi-channel sales funnels for a more advanced tracking of their data in addition to other ways to track data, such as Google+ Local, Google+ Alerts and more.
The price of this three-hour seminar is just $85, an unbelievable value for such an important topic. This hands-on approach will give everyone who attends the opportunity to learn Google Analytics inside and out. Glenn is known for developing new strategies around Digital Marketing initiatives to help businesses achieve their objective and goals.
To learn more about this seminar, call 718-640-2000 or visit www.autoedcenter.com to sign up!