January 25th, 2012
Representatives from New Jersey’s top automotive Internet marketing firms, PCG Digital Marketing, PCG Consulting and the Automotive Advertising Network, will be conducting short, 10-minute express training sessions at their NADA booths every 30 minutes. NADA attendees can jump in on any training session to learn more about the latest techniques and proven practices in automotive digital marketing.
It can be hard to take advantage of everything that NADA has to offer, that’s why representatives of these three automotive Internet marketing firms will be offering the express training session for dealers. Each booth will be going over the most pressing digital marketing updates–what every dealer needs to know to stay competitive online in 2012. With short 10-minute presentations, dealers will still have plenty of free time to explore the rest of the exhibition floor.
Topics to be covered include:
Presenters will be automotive industry veterans Brian Pasch (CEO, PCG Digital Marketing), Glenn Pasch (COO, PCG Digital Marketing) Ananth Godavari (CEO, Automotive Advertising Network), Marc McGurren (Partner, PCG Consulting) and Matt O’Such (SEO Strategist, PCG Digital Marketing).
The express training sessions will take place twice a day between 9:00 am and 3:30 pm all three days of the NADA Convention. Training schedules will be available at the booths:
Brian Pasch, CEO of PCG Digital Marketing is quoted, “This is an absolute must for dealers looking to absorb the most important information in the least amount of time. Dealers will be pressed for time at the convention; stopping by a 10-minute training session gives them the opportunity to learn about what’s hot in digital marketing without taking too much time away from the rest of their day.”
September 19th, 2011
The Automotive Advertising Network proudly welcomes to its family Barry Sanders Supercenter, your one stop Stillwater shop for all your Chrysler Jeep Dodge needs. Joining the AAN will help Barry Sanders Supercenter increase the frequency with which their website shows on the search engines and popular social media websites.
Barry Sanders Supercenter offers something for every lifestyle and budget including a selection of Used Cars Under 10K. They have made a personal commitment to provide that every customer visiting our dealership be treated warmly, with dignity and respect. We count with professional and well trained employees who consistently sell and service thousands of vehicles annually.
As an added convenience, their parts and service departments are open 6 days a week. If you are shopping for New Cars, Used Cars or Certified Pre-owned Chrysler Jeep Dodge, stop by and experience for yourself how they consistently earn our manufacturers’ top awards for customer satisfaction and business practices. This Chrysler Jeep Dodge dealer serves the Oklahoma area including Stillwater, Oklahoma City, Ingalls, Ripley and other surrounding cities. Find the all-new Chrysler Jeep Dodge car near Oklahoma City you’re looking for at the best prices!
The AAN is the most innovative automotive advertising strategy that has been introduced this decade. It offers cost effective digital marketing strategies to compete against larger national lead collectors.
As a new feature, all AAN members can display their new and used car inventory on Facebook as well as other popular blogging platforms, which will give Barry Sanders Supercenter a great advantage when competing with other car dealers serving the Oklahoma City area in OK.
Visit Barry Sanders Supercenter’s new or used cars in person. Their large inventory and wide selection of models, along with competitive pricing, allows them to make you a great deal on the Chrysler Jeep Dodge of your choice. Click on the Barry Sanders Supercenter website and learn more about their current sales and incentives on new and used cars.
At Barry Sanders Supercenter we have a friendly and experienced sales staff with a strong commitment to providing our customers with the best possible service. We are locally owned and operated with strong ties to the community of Stillwater. We provide a quality of service that exceeds our customer’s expectations, while contributing positively to the environment and the community.
At your top rated Chrysler Jeep Dodge dealer serving Oklahoma City, we offer the best in new Chrysler, Jeep, Dodge, and Ram cars, along with used cars, trucks, CUV’s and SUV’s in Stillwater by top manufacturers. Our sales staff guarantee’s you will find that new or used car you have been searching for.
September 19th, 2011
Norman Chrysler Jeep Dodge is a new and used car dealer located off the mile of cars at 481 N. Interstate Dr. in Norman, Oklahoma serving the Oklahoma City and surrounding areas. Whether you are looking for new car or used car, auto service, parts or a low interest loan in OKC, Norman Chrysler Jeep Dodge is here to serve your needs. Joining the AAN will help Norman Chrysler Jeep Dodge increase the frequency with which their website shows on the search engines and popular social media websites.
Whether you need to buy a truck, car, van, suv or crossover this Oklahoma City Dodge dealer is here to help. They offer competitive Finance rates and Services for your next vehicle purchase. And if you bought your vehicle somewhere else, they’d be more than happy to provide service or repairs for your Chrysler, Jeep, Dodge, Ram or just about any other make or model of vehicle.
The AAN is the most innovative automotive advertising strategy that has been introduced this decade. It offers cost effective digital marketing strategies to compete against larger national lead collectors. As a new feature, all AAN members can display their new and used car inventory on Facebook as well as other popular blogging platforms, which will give Norman Chrysler Jeep Dodge a great advantage when competing with other car dealers serving the Oklahoma City area. Click on the Norman Chrysler Jeep Dodge website and learn more about their current sales and incentives on new Dodge cars in Oklahoma City.
Norman Chrysler Jeep Dodge offers a wide selection of Chrysler, Jeep, Dodge Parts and Accessories. They also service and repair all Chrysler, Dodge, and Jeep models and just about every other make and model as well. Stop by Norman Chrysler Jeep Dodge today! They are located at 481 N. Interstate Dr. Norman, OK or call 877-326-9152. Be sure to contact them first for all of your Dodge Dealerships Oklahoma City questions.
Norman Chrysler Jeep Dodge
481 N. Interstate Dr.
Norman, OK 73069
September 1st, 2011
The CarPort App is a revolutionary tool that delightfully merges social media, blogging and car sales applications. It enables “live” inventory to be added to dealers´ press releases, blog posts, sales announcements, social media activities, and testimonials. Every visit to the page instantly refreshes your inventory listing.
Each and every one of the articles published on the sites belonging to the Automotive Advertising Network lives forever on the Internet. The exclusive CarPort App allows car dealers to park their new and used inventory throughout the web.
The CarPort App inventory listing changes in real time so a blog post written today, will have changing inventory every time the page is read. CarPort App technology automatically detects when you add new vehicles to your feed so your articles never show sold inventory.
Having actual cars that you have in stock, that day, on a page when a consumer reads your content will increase the opportunity for sales. The pages you create outside your website are “living” and connected with your inventory.
The press release, blog post or customer testimonial you publish starts as a new vehicle promotional tool and converts over time into a used car marketing strategy. Indeed, the CarPort App turns any piece of online content into a timeless advertising device.
The Automotive Advertising Network utilizes the power of its national, regional and local search optimized automotive web sites, which can advertise your new and used inventory to drive abundant traffic to members’ main sites. Member dealers are able to post search engine friendly inventory/content on the AAN’s network of microsites.
The combination of CarPort App and powerful national websites like CarDealerSale.com gives car dealers unlimited publishing opportunities on web sites that already own consistent search authority. Participation in the AAN also gives members dealers advertising visibility on a host of regional web sites.
CarPort App also allows dealers to add their inventory to existing blogs and social media web sites that they own. Drop your inventory on a new Facebook Fan Page tab , Social media communities like Twitter or popular blog platforms like Blogger, WordPress, TypePad and Slideshare.
Become a member of Automotive Advertising Network and get ready to see the CarPort App in action!
The Automotive Advertising Network provides member dealers with access to dozens of national sites like CarDealerSale.com and hundreds of regional websites that are strategically positioned on top of the search engines for the most popular national, regional and local search phrases.
AAN members can leverage a host of powerful sites to publish press releases, sales, and community events. Furthermore, dealers are able to advertise coupons and promotional offers.
February 12th, 2011
Over the past year PCG Digital Marketing has witnessed an increased optimism by car dealers as they have increased their advertising budgets and outlook for success in 2011. A recent statement by Chrysler, covered on Freep.com noted:
Chrysler executives told dealers it would spend 68% more on automotive advertising this year to support 16 new or freshened models, and complete an ongoing effort to have all 2,400 dealers selling Chrysler, Dodge, Jeep and Ram truck brands, dealers said Sunday.
As large media companies reported the 2010 Q4 reports, all have posted strong increases in Automotive Advertising, some as much as 70%. From a January press release from the Publishers Information Bureau (PIB):
The Automotive category generated the biggest percentage increases in revenue (21.9%) and pages (16.9%) vs. 2009. General Motors Corp. led all automotive advertising in magazines, spending $385,380,000 in 2010, up 56% compared to 2009′s magazine ad spend of $246,456,000.
“The significant increase in automotive advertising mirrors the general uptick in the economy that is benefiting magazine media,” said Jung. “Automotive manufacturers are continuing to invest in magazines because magazines and the Internet are considered the most influential sources of information for brands especially in the final stages of purchase decisions.”
With this momentum, it is clear that manufacturers and retail car dealers need leadership and guidance on how to best leverage that spending, Social media is clearly a growing channel that the automotive industry is tapping. Recent Superbowl commercials from major automotive manufacturers linked social media contests and promotions. With Facebook growing into an eCommerce and search engine of its own, the auto industry is mining new ways to hit consumer gold.
PCG Digital Marketing specializes in digital marketing strategies for the automotive industry. One of those successful strategies is the Automotive Advertising Network (AAN) which was just recognized at the 2011 NADA Convention with a Dealer Satisfaction Award.
In the competitive category “Used Car Advertising Platforms” the AAN was voted to Top Rated platform sharing the awards podium with Autotrader.com and Cars.com. According to Jon Sherrell, eCommerce Director at Rairdon Auto Group in Washington, “The AAN has help Rairdon increase new and used car sales by 48% year over year.”
PCG Digital Marketing has also found great success with the AAN for distributing press releases, content, and news through the network’s microsites.
By implementing a 360 degree digital marketing strategy, PCG can create more paths that lead to the dealer’s website. Social media, blogging, press releases, and industry websites are all part of the automotive advertising strategy.
Facebook display advertising and contests have also been a growing trend for car dealer spending and the ROI is strong. PCG Digital Marketing has run a number of successful campaigns that had clear connections to cars sold as well as significant increase in local fan followers.
Recent announcement by Facebook which allows cars to be advertised in their Facebook Marketplace however have not been very successful. Most dealers have found that in its current configuration, the amount of leads or calls generated by Facebook Marketplace does not justify the advertising investment.
Reporting on his experience with Facebook Marketplace, one eCommerce Director told us via email:
“Unfortunately I have no data other than no leads. I ran for three months. My frustration was that there are no reporting tools what so ever. IMO it was not worth the 299 (pretty sure) I paid for it. I canceled in both stores at the end of Jan. Unless they make some major advances, I don’t see any advantages.”
Car dealers who are looking for education, mentoring, and leadership in the most successful automotive advertising strategies can contact PCG Digital Marketing for a consultation. Automotive consultations can be scheduled by contacting Carrie Hemphill at 732.450.8200.