Blake Fulenwider Dodge Chrysler Jeep has selected PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, to develop its online digital marketing initiatives. A leading dealership serving Kingsville, TX shoppers, Blake Fulenwider Dodge Chrysler Jeep and PCG will work together on a broad spectrum of marketing initiatives, including implementing Search Engine Optimization strategies, content management and managing Social Media activities on platforms such as Facebook and Twitter.

Blake Fulenwider Dodge Chrysler Jeep To Implement Advanced Digital Marketing Strategies

As part of their new partnership together, Blake Fulenwider Dodge Chrysler Jeep will receive the most advanced automotive digital marketing strategies developed by PCG. Their online visibility will be developed by PCG through their proven on-site and off-site SEO strategies and content development. These services will include blog and press release writing, link building, video optimization, Internet Reputation Management, Google SEO compliance and maintaining Google Maps and Analytics.

PCG Digital Marketing is a multi-award winning digital marketing firm. Among their list of accolades are awards for Top SEO Company, Top SEM Company and Top Internet Trainer (DrivingSales.com, 2010). PCG was also named to Inc Magazine’s Top 500 Fastest Growing Private Companies. They ranked #192 on the list for the United States and #7 for companies in New Jersey.

Blake Fulenwider Dodge Chrysler Jeep’s new Internet Marketing campaign will increase the frequency with which their vehicles appear in local and regional search results and generate additional traffic and leads.

Internet Sales Manager (ISM) community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.

DMSC is being held just prior to NADA in Las Vegas, so you can attend both conferences without conflict.   Dates for DMSC are Feb 1-3rd.

Rooms for DMSC can be reserved for $69 a night.  That’s an amazing deal we worked out with the Monte Carlo hotel to save dealers money!

This year the conference has expanded workshops and opportunities for developing the strong marketing and operations strategies for the year ahead.  If you have an doubts on the value the conference will deliver, check out the schedule:  DMSC Agenda

This year we have reserved the beautiful Monte Carlo theatre for our keynote presentations as well as hands on Video workshops.  We’ll have a car on stage to train dealers how to create powerful walk around videos.

We’ll also be showing dealers how to create the best testimonial videos to use online for branding and ZMOT strategy.  Attendees will also learn how to use their mobile devices for complete merchandizing inspections of their cars to get them online immediately!

Dealers Don’t Need To Spend More Money in 2012

They just need a better strategy on how to spend their money!  That’s right, as I travel the country speaking to dealers, it is clear that advertising and marketing budgets are not aligned to take advantage of the Zero Moment of Truth (ZMOT) as defined by Google research and author Jim Lecinski.

The 2012 DMSC Conference will give dealers the insights, strategy, and action plans to propert adjust their advertising budgets to connect better with car shoppers online.

If you would like to learn more about ZMOT, watch this video:  Automotive Zero Moment of Truth 

2012 DMSC Speakers

Speakers for this year’s conference include:

• Matt Murray – Dealer.com
• Jason Ezell – Dataium
• Ralph Paglia – Tier 10
• Jodi DeVere – AskPatty.com
• Gary May – IMACS
• Matt Muilenberg – Cobalt
• Jeff Kershner – Hooklogic
• Christine Rochelle – PCG
• Rob Fontano – Marazzi Motors
• Paul Potratz – Potratz Inc.
• Renee Stuart – Reputation Revenue
• Cory Mosely – Mosely Training
• Allan Chell – cDemo
• Kristy Roman – Now Marketplace
• Jim Flint – John Eagle Dealerships
• Marc McGurren – Jerry Durant Auto Group
• Glenn Pasch – PCG
• Dennis Galbraith – Revenue Guru
• Kathi Kruse – Kruse Control Inc.
• Joni Stuker – Owner Connect
• Brice Englert – Dominion Dealer Solutions
• Ed Parkinson – Contact at Once
• James Kovacs – ClickMotive
• Matt O’Such – PCG
• AJ LeBlanc – Car-Mercial

and additional dealer speakers will be added as well as some very special speakers to be announced in November.

One of the workshops that I know will please dealer principals and General Managers is:

How To Advertise, Screen, and Hire The Right People For Your Internet Centric Dealership – Ralph Paglia with guests Christine Rochelle, Renee Stuart

So check out the full agenda because ALL the workshops will be amazing.

Lock In Early Bird Discounts

So, if you want to create a powerful week of education and strategy for your dealership, make a plan to attend DMSC and NADA in Las Vegas in February.  NADA has great workshops this year for digital marketing and Internet operations.

To register for DMSC and save $300 before October 31st, click on the registration link:  DMSC Registration

See you in Vegas.  Keep in mind that registration is limited to 150 dealership employees.  Snooze you lose on this very special event.

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

Today Google reported blow-out earnings which surprised Wall Street.  After hours trading had the shares up 35+ dollars and close to $600 a share.

Just this past week, Google was at $500 a share so this stock has surged 100 points through the earnings week.

According to Google’s press release:

…the company reported earnings excluding items of $9.72 a share, up from from $7.64 per share a year ago. Net income rose to $2.73 billion from $2.17 billion.

Net revenue, which excludes fees that Google shares with partner websites, increased 37 percent to $7.51 billion from $5.48 billion last year.

Aggregate paid clicks, which come from ads on Google sites and its AdSense partners, rose 28 percent from a year earlier and the average cost-per-click increased 5 percent from a year earlier.

Automotive Advertising Trends on Google

In the past year, automotive advertising clients of PCG Digital Marketing have been moving more of their budgets to online spending with Google.  The biggest increases are in Google Adwords, Adwords Express, Mobile Adwords, and Retargeting.

Auto dealers are also increasing spending on Facebook but to a lesser degree when compared to Google investments.

Google’s  automotive advertising strategies are connecting dealers with in-market car buyers and increasing dealer sales and profits. The shift is confirmed by today’s earnings announcement from Google.

PCG Digital Marketing is assisting dealers review their advertising budgets and strategies and recommending changes to better connect with consumers during the Zero Moment of Truth (ZMOT), a phrase coined by Jim Leciniski at Google.

Readers can download a free copy of Jim Leciniski’s book at www.zeromomentoftruth.com

Shifting from Stimulus to ZMOT Investments

Car dealers still are overweighted in stimulus spending; radio, TV, and print.   On average, car dealers have 75-80% of their budget investment in traditional stimulus advertising.

When PCG Digital Marketing educates dealers on the changes brought on by the online marketplace the shift to increase digital spending is clear.  Investments in Google advertising are measurable and can be tested to improve conversion and ROI.  This is an opportunity not afforded by traditional stimulus investments.

Dealers looking for more information on the best mixture of traditional and online advertising investments are invited to join the Automotive Zero Moment of Truth study which begins October 25, 2011.  The study is open to Dealer Principals, General Managers, and Marketing Managers of automotive dealerships in the US and Canada.

More information on the AUtomotive ZMOT study can be found at: http://www.automotivezeromomentoftruth.com

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Brian Pasch, CEO
PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

Car Dealer Advertising Budgets Come Under Review

Automotive advertising professionals should invest a few minutes to read a free book called “Winning the Zero Moment of Truth” by Jim Lecinski.  The material contained in the book will challenge car dealers to review their advertising and marketing budgets.  I would also encourage all automotive advertising agencies to become familiar with the data shared by Jim Leciniski.

As a result of reading this book, PCG Digital Marketing has created a series of training materials and tools to help dealers review their advertising investments to better connect with online shoppers during the important Zero Moment of Truth process.

Automotive ZMOT Study Created For Dealers

PCG Digital Marketing is inviting 100 dealers at no cost, to participate in a six week educational program on Automotive ZMOT and its impact on advertising strategy.   The Automotive ZMOT study will consist of six, 1-hour webinars and follow-up conversations offline each week with each member.

The  Automotive Zero Moment of Truth study will connect dealers with important data, discussion, and action without cost.  The experience will educate and energize car dealer advertising budgets.

Who Can Participate in ZMOT Study

Members must be either a Dealer Principal, Dealership COO/CFO,  or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.

Automotive advertising and marketing budgets will NOT be shared with study members unless permission is granted.  If budgets are discussed, they will not disclose the member dealership name.  Privacy is key, but actual data will power the members of this study to new heights of success.

PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.

Dealers will receive priority placement on a first come basis.  The study will also have some guest “experts” in the field of marketing and consumer behavior share their thoughts on how the concepts of Google’s book needs to be modified for durable goods purchases.

Automotive Advertising Budgeting Tools

PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models.  We have developed a series of tools that will guide dealers on restructuring their current advertising budgets.  If you want to have a powerful audit of your current spending, this is the study for you!

Dealers interested in joining this study should register at http://www.automotivezeromomentoftruth.com by October 1, 2011.

Dealers who are accepted to the program will be notified by email or by phone.  We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.

The team at PCG DIgital Marketing is looking forward to working with 100 dealers and creating 100 powerful marketing strategies for dealers who want to WIN the Zero Moment of Truth.  Take 10 minutes to watch this overview about ZMOT for car dealers.

Share your feedback with me on the study website.  Create an account and join today.

Brian

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

PCG Digital Marketing has partnered up with several car dealerships across the nation that want to take advantage of their dealership texting program.  Text message marketing for car dealers is quickly becoming one of the most effective forms of communication.

Many new and used car dealerships are now using the dealership texting program from PCG Digital Marketing:

• Infiniti of Lisle (Chicago)
• Dodgeland of Columbia (South Carolina)
• JT’s Kia (South Carolina)
• Champion Jeep Chrysler Dodge (Indiana)
• Northside Fiat (Texas)

A study conducted in over 17 markets by the Potratz Partners Agency concluded that 88% of adults ages 45 years and younger prefer text message communication over a phone call or email.  With the PCG dealership texting program, dealers can customize and send short, personalized messages to highly segmented groups of customers in real time.

How to Use Automotive Mobile Marketing

Dealerships are using text message marketing in a variety of unique ways including sending timely service and appointment reminders and blasting out exclusive coupons, discounts or savings.

The dealership texting program from PCG is 100% opt-in. Consumers send a text message to the dealer’s designated pin number. The system captures the cell phone number and sends it to the dealership, creating an instant lead generation and follow up tool.

With the mobile marketing package offered by PCG Digital Marketing, dealers will receive compelling point of sale materials, extensive training on how to leverage the texting platform and monthly reporting and insights.

More information about automotive mobile marketing can be found online.