News

Automotive Advertising Budgets and Strategy Under The ZMOT Lens

September 26th, 2011

Car Dealer Advertising Budgets Come Under Review

Automotive advertising professionals should invest a few minutes to read a free book called “Winning the Zero Moment of Truth” by Jim Lecinski. The material contained in the book will challenge car dealers to review their advertising and marketing budgets. I would also encourage all automotive advertising agencies to become familiar with the data shared by Jim Leciniski.

As a result of reading this book, PCG Digital Marketing has created a series of training materials and tools to help dealers review their advertising investments to better connect with online shoppers during the important Zero Moment of Truth process.

Automotive ZMOT Study Created For Dealers

PCG Digital Marketing is inviting 100 dealers at no cost, to participate in a six week educational program on Automotive ZMOT and its impact on advertising strategy. The Automotive ZMOT study will consist of six, 1-hour webinars and follow-up conversations offline each week with each member.

The Automotive Zero Moment of Truth study will connect dealers with important data, discussion, and action without cost. The experience will educate and energize car dealer advertising budgets.

Who Can Participate in ZMOT Study

Members must be either a Dealer Principal, Dealership COO/CFO, or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.

Automotive advertising and marketing budgets will NOT be shared with study members unless permission is granted. If budgets are discussed, they will not disclose the member dealership name. Privacy is key, but actual data will power the members of this study to new heights of success.

PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.

Dealers will receive priority placement on a first come basis. The study will also have some guest “experts” in the field of marketing and consumer behavior share their thoughts on how the concepts of Google’s book needs to be modified for durable goods purchases.

Automotive Advertising Budgeting Tools

PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models. We have developed a series of tools that will guide dealers on restructuring their current advertising budgets. If you want to have a powerful audit of your current spending, this is the study for you!

Dealers interested in joining this study should register at http://www.automotivezeromomentoftruth.com by October 1, 2011.

Dealers who are accepted to the program will be notified by email or by phone. We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.

The team at PCG DIgital Marketing is looking forward to working with 100 dealers and creating 100 powerful marketing strategies for dealers who want to WIN the Zero Moment of Truth. Take 10 minutes to watch this overview about ZMOT for car dealers.