News

PCG has announced new digital marketing strategies to help car dealers do MORE with the existing website and showroom traffic. The response has been amazing so I’m sharing the opportunity to new potential clients.

I am writing to remind those who care to DOMINATE their market, to consider these opportunities.

24×7 Managed Chat

If you would like to significantly increase high quality website leads using chat and have a money back guarantee, give us a call.

Managed 24×7 chat is real and effective. 35% of the chat leads come after you are closed. Chat leads close higher than website leads. So what are you waiting for?

Want 40% more website leads this month?

The ROI on chat is amazing. For most dealers, 24×7 managed chat is less than $1,000 a month and generates a 10x ROI. Now that’s exactly the numbers dealer principals need to hear about.

If our managed chat solution doesn’t deliver 40% more website leads, you get your money back!

Mobile Text Marketing

If you would like to start building powerful opt-in mobile marketing lists, which have 95%+ consumer delivery rate, give me a call. Email open rates hover around 20% and are dropping. Mobile marketing is the channel that Gen Y and Z want to use!

We will design the showroom banners, signage, and desktop tent cards to engage your showroom customers. We’ll give you the strategy and word tracts to get your team engaged in collecting mobile phones. We’ll show you how to add mobile messaging to your print ads and TV commercials.

We will enhance your email marketing campaigns to drive more customers to opt-in to your mobile campaigns.

Do more with what you have in place for under $500 a month with a power mobile text marketing strategy.

Re-targeting Campaigns

Add up the total visitors to your website in a year to start to see the opportunity to touch these consumers multiple times during the year with a strategic banner advertising campaign.

For many dealers, annual unique visitor counts total over 100,000 people and many of these are local buyers. Imagine creating new messages each month to enhance your online reputation, sharing your work in the community, or the arrival of new models.

I challenge all dealers to invest $500 a month in a retargeting PPC budget to start building your re-marketing list. Each month that goes by you are losing people that may never come back.

ALL advertising investments that drive traffic to your website can be enhanced with retargeting. If you are using radio, TV, print, SEO, and/or PPC to drive traffic to your website, building a retargeting campaign makes all of these investments better.

Reputation Management Consulting

Here is a fact; all advertising investments are impacted eventually by your online reviews.

We have written about it in the past and we have turn-key solutions to help your team get MORE reviews that your competitors. We show dealers how to use the Google Places application as well as the #1 rated in-store platform PrestoReviews.

Do a search on your dealership name and one page one is Google Places and your reviews. 30% of dealership organic traffic is on their store name. Google Places shows up on Page One 25,000 – 50,000 times a month for car dealers.

Our research has shown that less than 20% of car dealers have a proactive reputation management process in place. Despite selling thousands of cars a year and servicing 10x that number of cars, most dealers have less than 30 positive reviews online.

Dealers are still struggling to get buy-in from their team and implement in-store review process. So, we are now offering in-store consulting and training services to jumpstart your review process.

A 2-3 day visit to your store will demonstrate how to implement in-store review processes in service, sales, and F&I. We’ll make sure a proactive reputation management program enhances your online brand. If your dealership does not have HUNDREDS of strong reviews online, you are a candidate for onsite training.

Keep in mind that having strong reviews enhances your SEO positioning. Having poor reviews hurts your business because showing up on Page One with bad reviews just drives traffic to your competitors.

FOUR OPPORTUNITIES

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results. Are you utilizing all four?

I’ve listed four opportunities that have a clear and measurable ROI. No smoke and mirrors. Immediate visible results. Are you utilizing all four?

PCG will work with your team to implement one or all of these solutions to ensure that you are dominating your market. We will ensure that you generate more leads and will stand by the ROI of these investments.

It starts with a call. You can call me direct at 732.672.2356, Matt O’Such at 732.450.8200, or Lizelle Landino at 201-800-1315. Keep in mind that we work with ONE OEM brand per market so if you want the very best in digital strategy, be the first one in your market to call.

 

Brian Pasch, CEO
PCG Digital Marketing
About Brian Pasch