News

Car dealers are turning to a second career to jumpstart their online sales: movie director.  

Consumer engagement in social media coupled with the popularity of online review sites has forced car dealers to rethink their automotive advertising strategies.

Video production which was once was cost prohibitive for dealers to do themselves has now become an affordable tool for creative automotive professionals. In growing numbers, car dealers are turning to FlipCam video cameras to create video testimonials for their customers, walk around car videos and now a move to create social media viral videos.

These videos are being integrated into their websites, Google Maps, and loaded on popular video websites like YouTube to extend the reach of their brand.  Customer testimonial videos are becoming standard operating procedure as studies show that consumers trust their peers five times more than a statement from their automotive dealer. 

Consultants who help car dealers implement customer testimonial and reviews online and integrated into social media website call this line of work Automotive Internet Reputation Management or for short Automotive IRM.

Toyota Dealer Shines for FlipCam

One innovative car dealers has been nationally recognized for their innovative videos using a FlipCam is Acton Toyota.  The Boston Toyota dealership was recently featured in the national magazine “Toyota Today” for their spoof videos that were inspired by the popular Mac vs PC TV commercials.

Acton Toyota had no previous film or editing experience yet their videos have attracted thousands of visitors to their websites. The recent article in Toyota Today highlights that car dealers are just beginning to embrace social media communications that include these creative viral videos.

With the ease of which the FlipCam can create videos, more car dealers should investigate how they can bring their static websites alive with tutorials, testimonials, better display of the cars they sell and warm introductions for the services they offer.