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Car dealers who are looking to fine tune their Automotive Advertising strategies for 2011 are encouraged to attend the Digital Marketing Strategies Conference (DMSC). Progressive car dealers are encouraged to send at least one member of your staff to the Napa Conference which will be held prior to the 2011 NADA Convention is San Francisco.  The DMSC in Napa runs from February 1-3, 2011 and on February 4th attendees will be transported to San Francisco for the start of the NADA Convention.

As digital marketing and social media becomes a greater portion of car dealer advertising budgets, dealers needs to keep up with the latest strategies, best practices, and education to guide your spending in the year ahead.  The 2011 DMSC will be held in the Napa Valley and will consist of two and a half days of education, training, and inspiration.  The speakers and workshop leaders have been chosen based on what I consider the most important topics that car dealers need to master for the year ahead.

The conference will also feature a hand-selected list of vendors that are offering solutions to car dealers that should be considered in their digital marketing strategies.  The conference will also feature best practices presented by car dealers from across the country that have implemented effective digital marketing strategies.

The conference ends on Friday February 4^th in the morning and attendees will be taken to San Francisco in time for opening registration for the NADA Convention.  The combination of DMSC Napa and NADA will provide your dealership with the opportunity to pickup valuable information and actionable strategies to increase your ability to compete online.

Brian Pasch, CEO of PCG Digital Marketing will also be speaking at the NADA Convention on three different days.  Brian’s seminar is entitled “Blogs, Microsites, and SEO”.

To register for the 2011 Digital Marketing Strategies Conference, visit: http://www.digitalmarketingstrategies.org and you can pay online using a major credit card.  Seating will be limited to 50 dealers so if you wait until January to register, the conference will be sold out.

We can’t stress enough the rare opportunity your staff will have to connect with the leaders and educators at this conference.  Ample time will be provided to work through specific questions, strategies, and action plans for your dealership.  The hands-on workshops will transfer skills that can be utilized immediately upon their return to the dealership.