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In July, the Apple user community was treated to an innovative new technology called Flipboard. The Flipboard software running on an iPad is a perfect example of how innovators extend the functionality of another company’s idea.  In this case taking Apple’s iPad and making it a must have device for sales, marketing and customer service professionals.  For automotive advertising agencies, an entire new product line could be created using the Flipboard technology.

Automotive Social Media

Flipboard is very exciting breakthough for automotive social media advocates and heavy users of Facebook and Twitter. The software simplifies reading and absorbing what friends and colleagues share on social media websites by turning a simple 140 text message into a full visual magazine. Flipboard is best described as a social media aggregator and transforms the social media streams in a magazine format. 

When you see Flipboard in action it is just mind-blowing. Flipboard takes an ugly stream of Twitter data and turns it into something very easy to read and with full content; a social media magazine.  Already digital communities have formed to discuss uses of the Flipboard application for personal and business use.  One of the most popular communities is www.ipadsocialmagazine.com .

Flipboard Creates Digital Sales Brochures

One promising application for Flipboard is using it to create custom automotive digital sales brochures.  Using Twitter to compile and tweet the best collection of online articles, a business can create a targeted electronic magazine by attaching this twitter feed to Flipboard. 

For automotive advertising agencies, the Flipboard makes it easy to create electronic magazine for every make and model that car dealers sell.  By compiling third parties reviews, videos, photos and owner testimonials, showroom sales associates can quickly show potential buyers the very best data, research and reviews about any vehicle that they sell.

One of the best demonstrations of this concept of converting a Twitter feed into a social media sales brochure is given by Brian Pasch, CEO of PCG Digital Marketing.  In his Flipboard demonstration video, Brian created a new Twitter account and tweeted out some of his favorite articles on digital marketing.   The Flipboard application allowed Brian to create a digital magazine of his most recent digital marketing and automotive seo articles in 5 minutes.

When Brian Pasch connected to this new “clean” Twitter stream called http://twitter.com/pcgdigital , Flipboard created an attractive custom social media magazine compiling all his articles in the Twitter stream.  You can view the video to see Flipboard in action below or you can follow this link: Flipboard Social Media Magazine.  The Flipboard application is free and can be downloaded on the Apple iTunes store.

Brian Pasch Demonstrates FlipBoard