News

Internet Sales Manager (ISM) community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.

DMSC is being held just prior to NADA in Las Vegas, so you can attend both conferences without conflict.   Dates for DMSC are Feb 1-3rd.

Rooms for DMSC can be reserved for $69 a night.  That’s an amazing deal we worked out with the Monte Carlo hotel to save dealers money!

This year the conference has expanded workshops and opportunities for developing the strong marketing and operations strategies for the year ahead.  If you have an doubts on the value the conference will deliver, check out the schedule:  DMSC Agenda

This year we have reserved the beautiful Monte Carlo theatre for our keynote presentations as well as hands on Video workshops.  We’ll have a car on stage to train dealers how to create powerful walk around videos.

We’ll also be showing dealers how to create the best testimonial videos to use online for branding and ZMOT strategy.  Attendees will also learn how to use their mobile devices for complete merchandizing inspections of their cars to get them online immediately!

Dealers Don’t Need To Spend More Money in 2012

They just need a better strategy on how to spend their money!  That’s right, as I travel the country speaking to dealers, it is clear that advertising and marketing budgets are not aligned to take advantage of the Zero Moment of Truth (ZMOT) as defined by Google research and author Jim Lecinski.

The 2012 DMSC Conference will give dealers the insights, strategy, and action plans to propert adjust their advertising budgets to connect better with car shoppers online.

If you would like to learn more about ZMOT, watch this video:  Automotive Zero Moment of Truth 

2012 DMSC Speakers

Speakers for this year’s conference include:

• Matt Murray – Dealer.com
• Jason Ezell – Dataium
• Ralph Paglia – Tier 10
• Jodi DeVere – AskPatty.com
• Gary May – IMACS
• Matt Muilenberg – Cobalt
• Jeff Kershner – Hooklogic
• Christine Rochelle – PCG
• Rob Fontano – Marazzi Motors
• Paul Potratz – Potratz Inc.
• Renee Stuart – Reputation Revenue
• Cory Mosely – Mosely Training
• Allan Chell – cDemo
• Kristy Roman – Now Marketplace
• Jim Flint – John Eagle Dealerships
• Marc McGurren – Jerry Durant Auto Group
• Glenn Pasch – PCG
• Dennis Galbraith – Revenue Guru
• Kathi Kruse – Kruse Control Inc.
• Joni Stuker – Owner Connect
• Brice Englert – Dominion Dealer Solutions
• Ed Parkinson – Contact at Once
• James Kovacs – ClickMotive
• Matt O’Such – PCG
• AJ LeBlanc – Car-Mercial

and additional dealer speakers will be added as well as some very special speakers to be announced in November.

One of the workshops that I know will please dealer principals and General Managers is:

How To Advertise, Screen, and Hire The Right People For Your Internet Centric Dealership – Ralph Paglia with guests Christine Rochelle, Renee Stuart

So check out the full agenda because ALL the workshops will be amazing.

Lock In Early Bird Discounts

So, if you want to create a powerful week of education and strategy for your dealership, make a plan to attend DMSC and NADA in Las Vegas in February.  NADA has great workshops this year for digital marketing and Internet operations.

To register for DMSC and save $300 before October 31st, click on the registration link:  DMSC Registration

See you in Vegas.  Keep in mind that registration is limited to 150 dealership employees.  Snooze you lose on this very special event.

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

I’d like to start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.

Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.

In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?

Google Consumers and Reviews

These Googlized consumers can place a review directly on Google Places which impacts your business every day. For many businesses, Google Places is the #1 source of free referring traffic to their website.

Reviews posted by Googlized consumers can also be used in Google Boost advertising to make your PPC ads stand out from local boring text ads. Google Boost does NOT include reviews posted on 3rd party review sites.

Google Consumers +1

These Googlized consumers can now “+1″ your website pages, videos, press releases, testimonials, and the list of digital assets goes on. Once they “+1″ your digital assets, their thumbnail image will appear to their network of friends. These thumbnails will catch the eye of consumers and increase click activity.

If you compare the power of Googlized consumers to increase brand awareness, click traffic, and enhance your digital advertising EVERY DAY, then their worth soars over a non-Googlized consumer that sends you a note card of thanks.

550,000 Google Accounts a Day

When businesses realize that 550,000 Android mobile devices are activated a day and that each has a Google account, the tsunami of influence Googlized consumers will grow.

It’s time to get serious about tapping into the digital marketing influence a Googlized consumer can do for any business. It’s time to ask happy customers to post their reviews using the Google Places App. It’s time to “socialize” your search marketing advertising strategies.

The boring SERP of years past is how a Technicolor quilt of thumbnails and stars.

Opportunity is here for those who see change before the masses.

Dealers who want the exclusive strategy in their market, just need to call us. That’s 732.450.8200.