February 17th, 2012
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
The Amex program will allow business owners to fund sponsored Tweets, similar to how Pay-Per-Click advertising works. It is performance based so the dealer would only be charged if a consumer decided to ”Follow” your Twitter account or click through to your linked page.
Could this be a new powerful way to drive traffic to your website? This may be another tactic in a powerful Automotive Advertising strategy.
I will be testing this new program and I think that this is very worthwhile to test and measure the best ways to create Sponsored Tweets that attract qualified traffic and local car buyers.
To sign-up for the pilot, you need to visit this registration page: https://ads.twitter.com/amex. After you login with your Twitter Account, you need to verify that you are an American Express cardholder or merchant.
You are asked a few basic questions, like shown below:
And when you are done, you will get a confirmation message that your account has been submitted to the pilot, as shown below:
If you sign-up for the program, let me know what your strategy and success is with the new program. I will follow-up with another post once I have some data to share.
Brian Pasch, CEO
PCG Digital Marketing
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