A key component to Internet marketing is education. To be successful, you need to stay ahead of your competition by keeping up with all of the latest changes, strategies, and available tools.

Look for the newest issue of Dealer Marketing Magazine featuring a few members of our PCG team: Brian Pasch, Christine Rochelle, Glenn Pasch, and Carrie Hemphill, along with key industry speakers Dennis Galbraith and Paul Potraz. Brett Stevenson, Publisher of Dealer Marketing Magazine, had Brian Pasch in mind for the cover after attending the company’s annual Automotive Marketing Boot Camp this past April in Orlando.

“At the Book Camp it was clear to me that PCG Digital Marketing is on the leading edge of digital marketing education for all auto dealers,” explains Stevenson.

Our EDUcational resources range from webinars, face to face training, conference events and an intern certificate program.

The Power of PCG’s EDU:

• PCG speaks at 20 Groups across the country.
• PCG visits dealerships and conducts on-site training sessions with the entire team.
• PCG speaks at annual industry conventions: NADA, NIADA, ATAE, Driving Sales Executive Summit, Ignite Dealer Summit
• PCG educates by hosting our own education events
• PCG continues to raise the car and challenge industry marketers with Passion Awards and AWA web awards, which judge strategy, technical and design excellence.
• PCG coordinates one-on-one personalized training sessions
• PCG educates interns and dealership employees thought the Automotive Internet Program (AIP), offering Digital Marketing & Social Media Associate and Automotive SEM Associate certifications

To start an educational program at your dealership or attend one of PCG’s events, contact Carrie Hemphill at 732-450-8200 x2 for more information

• Automotive Internet Program
• Automotive Marketing Boot Camp
• Digital Marketing Strategies Conference
• PCG Pit Stop
• Webinars