The Automotive Internet Program (AIP) offers four separate 12-week certificate programs: Digital Marketing and Social Media Associate, Automotive SEO Associate, and an Automotive SEM Associate. Each certificate program comes with dealer marketing materials, curriculum handbooks, weekly task planners, live weekly webinars, weekly homework, and certification testing.
The AIP educates dealer employees with the latest marketing strategies dealers need to be successful online. Programs kick-off in January, May, and September.
“Just took PCG’s Automotive Internet Program – it’s not just for dealership interns. It’s for your social media/ internet/ events staff, anyone who works on the dealer’s digital media, SEO, online reputation or advertising. The course changed the way I write releases, how I post blogs, how I think about social media – really, how I think about the Internet in general. This is the way the future will go, either embrace and learn it or start seeing your sales drop…” – Media Coordinator
“Thanks to the AIP for the terrific internship course! Not only did it increase my knowledge, it started a lot of discussion about strategy, tactics and how we’ll move forward on our social media plans. We’ve put a lot of what I learned into action – I keep the lesson information close and refer to it often for ideas!” – Diane Swintal, Media/Events Coordinator at Audi of Mission Viejo & Infiniti of Mission Viejo.
“My wife and I are getting so much from the class and I would like to share a few success stories. I think when we stared 8 weeks ago we had 2 reviews on our Places page [but now] we are up to 9 [and] I have already seen it make an improvement with our search results (you would be surprised how many of our customers do not have an email account). I also put together 3 videos and posted them FridayI am already #1 on page one for search “2011 GMC Sierra Winnipeg” that’s super powerful!” – Doug MacIver Jr., CanadaWide Vehicle Finance LTD.