News

Dealers can meet Jim Flint at the upcoming Digital Dealer Conference April 3-5, 2012 in Orlando and at the Automotive Boot Camp May 15-17, 2012 in Las Vegas. Flint is the President of Local Search Group, a hybrid digital marketing agency helping businesses of all sizes compete online.

Flint’s seminar at the 12^th Digital Dealer Conference is entitled: “Moneyball: Prioritizing your Digital Ad Spend.” His seminar will help dealers determine the most effective advertising strategies that deliver the most efficient and effective results. During the session Flint will share his carefully calculated make and break elements of traditional advertising and digital advertising and how you can prioritize your budgets accordingly. This will be an eye opening discussion that smart dealers will not want to miss.

Additionally Flint, will speak on a panel with Digital Air Strike regarding the place that Social Media, Facebook and Twitter have in the car business. This is a follow-up to the popular session that Flint and Alexi Venerri, Chief Operating Officer of Digital Air Strike, “Ten Things I Hate About You” teamed up for last year in Orlando.

Jim Flint Will Demonstrate How to Calculate ROI of Digital Marketing

Then in Las Vegas, a few weeks later, at the 2012 Automotive Boot Camp, Jim will be speaking on effective paid search strategy and how to calculate the ROI of digital marketing investments. In the confusing space that includes Google, Yahoo, Facebook and Bing there are certain must have commitments that any business–whether it be automotive, dentist, attorney or otherwise—should carefully consider.

This broad perspective of speaking topics helps underscore the connection between Local Search Group and all the elements associated with being a full service digital marketing agency.

As a 15-year sales & marketing veteran, Jim Flint is widely recognized as a leader in automotive sales, marketing and advertising. In 2011 he helped the John Eagle Auto Group to deliver more than 10,000 internet sales. Subsequently, John Eagle, President and Managing Partner of the John Eagle Dealerships (and always the visionary), appointed Flint President of Local Search Group and spun the company off to provide support to external clients.

Flint’s superior knowledge of the advancements in digital marketing is evident, and many of his clients are reaping the benefits of comprehensive digital marketing campaigns provided by Local Search Group. Throughout the industry many have praised Flint and his team for providing unparalleled results at a much more efficient ratio than traditional advertising through the use of comprehensive, integrated marketing platforms.

Here is what auto dealers have to say about working with Local Search Group:

Greg May, Greg May Auto Group – “Wow! That’s how to best describe what Local Search Group has done for us. They have increased our website traffic, unique visitors and Internet leads. Their in depth reports and knowledgeable staff have added a tremendous value to our internet department and our overall sales volume. They truly are a business partner with us!”

Keith Orr, Orr Auto Group- “Local Search Group has effectively lowered my advertising cost per retail and increased my volume. In my opinion it is the most effective ad dollar I spend.”

Rene’ Isip, owner of Toyota of Lewisville and Honda Cars of Katy – “It’s for real. 5 years ago 70-80% of my traffic came from the floor. Now it’s flipped with 60-70% coming from the Internet. The Local Search Group gets the traffic to our site and then through our doors.”

To contact Local Search Group, call 1-888-685-9888.

On August 14, 2011 an amazing team of digital marketing and social media experts will be coming to St. Louis to offer dealers the opportunity to refine their advertising and marketing strategy.

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions.

I’ve been flooded this week with calls and emails asking for guidance on how to adjust Internet Reputation Management (IRM) processes since Google cleaned up their star counting policy. This is a major opportunity for dealers who adapt first.

Google Places is not the only digital marketing opportunity that has changed recently. There are a dozen major shifts that we have seen this year that impact a dealer’s operating strategy and budget.

Fluid or Inflexible?

• Are you properly identifying customers with Google accounts?
• What are you doing to have your digital assets tagged with +1?
• Are you using the Google Authorship tag in your blog posts?
• Are you preparing for your Google+ brand page?
• What is your strategy to build mobile text marketing lists?
• Are you leveraging ALL of the opportunities to remarket to your monthly unique visitors?

Without a winning strategy, dealers will be wasting time, money, and losing competitive opportunities.

Jim Flint To Speak in St Louis

We are also pleased to have Jim Flint from the John Eagle Group speaking in St Louis. He’ll be sharing how his Dealer Group has changed their automotive advertising budgets and strategies to be more effective this year.

Jim will share what got cut and what stayed in the budget. This will be an eye opening discussion that smart dealers will not want to miss.

Dealers should reserve their hotel rooms and register for St. Louis this week. We also also proud to be jointly promoting this event with the St. Louis Automobile Dealers Association, a great partner in advocating education for Missouri car dealers.

So book a flight, drive your car, or walk over to the conference on Sunday August 14th and make the decision to build a smarter and more efficient marketing strategy for your dealership.

The workshop schedule can be found on the link below. See you in St. Louis and all dealers that register in advance can request a free digital marketing evaluation with a report delivered to you at the conference.

PCG Digital Marketing is pleased to announce that Jim Flint, Corporate Director of Interactive Sales & Marketing at John Eagle Dealerships, will show dealers the most efficient and profitable strategies for managing and allocating automotive marketing budgets at the PCG Pit Stop tour in St Louis on August 14^th.

Click here to register

Flint’s hands-on workshop entitled “Allocation of Resources and Budget Strategies”, will evaluate where and how the most successful dealerships are allocating their marketing budgets to maximize every dollar. Flint will reveal surprising information about which advertising mediums are seeing less automotive marketing dollars and those that are now taking a bigger piece of the pie. Attendees of Flint’s workshop will also learn how the Internet is changing the way dealers spend their money and new strategies that are proving to be the most cost-effective.

Jim Flint

Flint is quoted, “With the budget pressure that most companies face today, it’s more important than ever to be able to track results and ROI in order to deliver the greatest efficiency for even the smallest of investments.” Jim will speak to Prioritizing Digital Marketing Strategies and how to evaluate new opportunities at the Pit Stop tour.

St Louis Marketing Conference Welcomes Expert Speakers

The St Louis PCG Pit Stop will take place August 14^th at The Chase Park Plaza. Dealers who fly in on the 13^th are invited to attend a cocktail reception with host PCG Digital Marketing.

The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer. The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind. Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.

Along with Jim Flint, PCG and the Pit Stop team welcome leading expert speakers including Dennis Galbraith, Christine Rochelle, AJ Le Blanc, Keith Shetterly and Brian Pasch.