July 7th, 2011
PCG Digital Marketing is pleased to announce that noted digital marketing specialist, Ralph Paglia, has joined the roster of expert speakers that will discuss the latest trends in automotive marketing strategies at the multi-city Pit Stop tours this summer. Paglia will be speaking at the Huntington Beach Pit Stop marketing conference for car dealers July 16th and 17th.
Paglia’s hands-on workshop, entitled “Digital Guerilla Marketing Strategies and Tactics”, will show dealers how to take advantage of emerging Internet marketing tools for guerilla marketers and how to recognize when their competitors are using these same tactics against them. According to Paglia, “no dealer should try these techniques without knowing the risks and returns”.
The PCG Pit Stop tour will be making its way to major US and Canadian cities this summer. The automotive marketing conference pit stops are open to any dealership employee but were created with Dealer Principals/GM, General Sales Managers/ISM, and Fixed Operations Managers in mind. Some of the additional workshop topics to be covered include customer communication, selling with social media strategies, fixed operations marketing, CRM processes, Google AdWords, mobile marketing and more.
Along with Ralph Paglia, PCG and the Pit Stop team welcome leading expert speakers including AJ LeBlanc, Paul Potratz, David Page, Keith Shetterly, Scott Falcone and more.
The Huntington Beach PCG Pit Stop will take place on July 16th and 17th at the Hyatt Regency Huntington Beach.